Third Eye Media worked with De Meditatietuin in their re-branding and crowdfunding campaign.
The work started with an ideation and strategy face. Through weekly meetings, we reviewed the centre’s identity, brand and core values.
A product of this was the creation of a crowdfunding campaign that includes video, photography, social media promotion, strategic community building and live events.
The crowdfunding campaign succeeded, gathering an amount above the initial goal of €35K, growing 10X the centre’s community on social media and connecting the centre with a circuit of private investors.
The focus of this campaign was placed on the community. Accordingly, the media we created established a direct and open dialogue with them.
Third Eye Media produced different sorts of content for this project. We used strategic storytelling to establish the campaign’s narrative, which was punctuated with promotional videos, vlogging, flyers, audio meditations (included in newsletters), live streamings and more.
