We built the campaign around a series of three free videos delivered via email after a successful newsletter subscription. The videos consist of three different kinds of guided meditations offered by Meditatietuin teachers (mindfulness, voicing and chi-kung).
They make a sincere invitation to the Meditatietuin community to stay connected while also positioning the brand as an authority in meditation, regardless of specific practices.
The campaign took place on Facebook and Instagram. We created unique teasers and promoted them as advertisements. De Meditatietuin’s email list increased by more than double.